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 您所選取的商品項目

> BCPC Internet Strategy Team: An Exercise

商品編號: 9-604-035
出版日期: 2003/10/03
作者姓名:
Edmondson, Amy C.;Feldman, Laura R.
商品類別: Other
商品規格: 4p

再版日期: 2016/01/07
地域:
產業: Telecom
個案年度: 2000 -  2000

 


商品敘述:

This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a recommendation about whether to conduct a full-scale launch of a new high-speed Internet access service. In the class session, groups of six participants are asked to conduct team meetings to arrive at a consensus about the launch decision--drawing from the information contained in the shared case and from privately held information contained in individual role sheets provided separately to each member. Although different team members hold very different perspectives about the launch, teams can arrive at thoughtful recommendations by working together to share their knowledge.


涵蓋領域:

Decision making;Group dynamics;Information management;Organizational behavior;Organizational learning;Product introduction;Risk management;Strategy formulation;Change management


相關資料:

, (9-608-140), 20p, by Amy C. Edmondson, Barbara Zepp Larson